A. RESPONSIBILITIES: 

1. Planning & implementation: 

•Develop & implement a digital media plan focused on awareness, engagement, views, and clicks to deliver social media growth
•Run monthly media campaigns and optimize ads that are suitable for campaign objectives and insight into the target audience.
•Implementation, manage and optimize ads on Digital channels: Google, Facebook, Youtube…

2. Data management & analytics: 

•Leverage data insights for decision-making across Media ads to make sure the campaign KPI and Social ROI 
•Implement Social monitoring and Social listening to have a better understanding of customer needs through social channels
•Utilize analytic tools (Google Analytics, GTM…, etc.) to monitor campaign performance, conduct AB testing, and continuously improve.
•Propose and improve key matric on advertising media channels: cost per reach (CPR), cost per mile (CPM), click-through rate (CTR), and Cost per click (CPC)

3. Content and Design collaboration: 

•Work closely with Social content and Design team/ agency design to deliver ads optimization. 
4. Budget Management:

•Monitor spending across all media campaigns and adjust (as needed) for optimize performance 

5. Reporting 

•Generate report on campaign performance, presenting insight and recommendations for optimizing
•Explore and propose media trends to ensure up-to-date digital strategy for Guardian. 

 

B. REQUIREMENT:

• Bachelor's degree in MKT, Digital, Communication or relevant field
• 2 years experience in Digital Agency as a Media planner or Digital Media Marketing at F&B retail, H&B or fashion retailer with successful launching campaign/ social KPI growth
• Having experience in Digital performance marketing is a plus.
• Strong in Facebook and Google ads.
• Proactive mindset, problem-solving person
• High adaptive to the social digital environment

Application:
Interested candidates, please send your application package to email: [email protected] 

Follow us on social media for the latest job vacancies:
- Facebook Tuyển Dụng Guardian Việt Nam: https://www.facebook.com/TuyendungGuardianVietnam 
- LinkedIn Guardian Vietnam: https://www.linkedin.com/company/guardian-vietnam/